Traditional Marketing
BrandSource Marketing will provide a comprehensive media market analysis as part of the process of developing your 360° Marketing Plan. This will identify the most effective forms of media based on your business attributes. For example, profiling your existing customer list provides valuable insight into trends in customer type and geography that can be utilized to fine tune media utilization and messaging.
BrandSource members enjoy access to professional print design services through BrandSource Marketing. Whether in the form of support for local advertising or designing a custom project, members can utilize the skills and abilities of a national level design team without the considerable cost involved in hiring a top level agency themselves. And, the BrandSource Marketing team understands the organization and the needs of its members.
Television
BrandSource Marketing offers television commercial production services, so local member ads can capture the look, sound and feel of the national ads. BrandSource has became the first and only appliance, electronics and home furnishings retail group to advertise on national network and cable television, as well as top-rated syndicated programs such as Dr. Phil, Oprah, Regis & Kelly, Wheel of Fortune and Jeopardy.
Direct Mail
Direct mail can be a powerful tool when executed properly. To insure that you achieve the best results, BrandSource direct mail features a proven array of mailing formats.
Whether you are mailing to current customers or looking for new prospects, they have the knowledge and experience to make BrandSource member promotions succeed with high quality production and accurate execution.