Search Engine Marketing (SEM)

A 360° Marketing Approach

Search Engine Marketing (SEM) is a key component of online advertising. You may think that it is easy for online searchers to find you on the internet; this is just not true. As with a brick and mortar establishment, if people can’t find you, they won’t buy from you. Remember, the old retail saying “location, location, location.” The same is true with the internet. Consider your market, how many websites are competing for the same position on an organic search when a consumer types in the products you sell? Investing in online advertising promotes your website and makes it visible to those who are ready to buy. It is vital in today’s digital world that your business maintains a strong internet presence. SEM is more important than ever to your success.

SEM is online advertising that encompasses a range of techniques and strategies, but the overall goal is to:

• Increase traffic to your site.
• Give your site better visibility and popularity.
• Give your site top rankings on search engines.
• Boost your online and offline sales.

All of these areas are interrelated and can be achieved through quality search engine marketing. The key, though, is to start early and maintain an online presence. Failing to do so can lead your business to obscurity.

SEM are text-based ads and display alongside organic search results on the popular search engines such as Google™, MSN®, Yahoo!® and Bing™. Your ads appear under the “Sponsored Sites” header at the top of the search results page, or along the sides of the results page, and allow you to engage with consumers. These text–based ads, also referred to as pay–per–click (PPC), reach people actively looking for information on your product, service, and local business.

SEM is an affordable and scalable way to receive quick, relevant traffic to your website — and you only pay when someone clicks on your ad not when your ad is displayed. We create your online ads using keywords specific to your products and location. Our relationship with BrandSource and access to manufacturers’ product and promotions are essential in determining what keywords to use to create your ads and boost your search performance. Since online searches differ from market to market monthly ad spends vary as well. Online ads start as low as $500 a month with an average member “spend” of $1,200.

To learn more about online advertising or for a free keyword traffic estimator report please contact:

Joette Lein at BRANDSOURCE MARKETING
joette@brandsourcemarketing.com or by phone at 714.422.0730