Digital Advertising

A 360° Marketing Approach

As a complement to Search Engine Marketing (SEM), digital advertising, also referred to as “banner” advertising, is another key component of online advertising. Digital advertising appears on the internet in the form of graphic banners. Graphic banners promote your exclusive offers and attract quick, relevant traffic to your website or a promotional landing page. Banners require a professional web designer and vary in size and consist of your logo, text, and images. For competitive pricing BrandSource Marketing has partnered with a variety of online ad networks. Ad networks and publishers place your banner ads on key websites. The networks negotiate for real estate on various web pages to bring publishers and advertisers together, enabling your ad to appear on many different relevant sites through one ad buy.

Creative Department

In order to choose the most impactful ad for your campaign, one must consider many factors before getting started. The complexity of your ad campaign will largely determine the type of creative that is used as well as amount of the creative fee. When developing creative, designers must be aware of brand, product and model as well as file size! BrandSource Marketing uses urgent call–outs along with high quality, engaging product imagery to stimulate the consumers’ imagination and desires. Our relationship and access to manufacturers’ promotions are key in determining what display ads to use to boost traffic and increase sales. BrandSource Marketing’s relationship with manufacturers’ online compliance is top–of–mind. The three (3) most commonly used ad sizes —leaderboard, skyscraper, and rectangle. BrandSource Marketing will provide a professional, original ad at a special rate of $100 set up fee for all members.

Platform and Price

Since results and pricing differ from market to market BrandSource Marketing has partnered with a variety of online ad networks to secure competitive pricing for our members’ ads. To avoid guesswork we utilize ad networks technology using historical data as a resource to provide cost estimates. Since competition varies from market to market digital advertising costs fluctuate as well. Digital ads start as low as $1,500 a month with average spends of $3,000.

To learn more about digital advertising please contact

Joette Lein at BRANDSOURCE MARKETING
joette@brandsourcemarketing.com or by phone at 714.422.0730