Digital Marketing
As part of our 360° marketing approach BrandSource Marketing has digital media solutions such as Search Engine Marketing (SEM), Digital Advertising and Email Marketing. Today businesses are shifting more of their ad budgets to digital marketing and for good reason. Online advertising reaches more consumers than traditional advertising. It‘s not just that people are spending as much time online as they do in front of their TVs. Or that email is so prevalent in our daily lives that it’s hard to remember a time without it. The simple truth is, digital works, if you know when to use it and how to weave it into your overall media campaign.
Search Engine Marketing
Search Engine Marketing (SEM) is a key component of online advertising. SEM ads are text-based and display alongside organic search results on the popular search engines such as Google™, MSN®, Yahoo!® and Bing™. SEM is an affordable and scalable way to receive quick, relevant traffic to your website — and you only pay when someone clicks on your ad.
Digital Advertising
Digital advertising appears on web pages in the form of graphic banners. We offer a variety of digital advertising packages that are placed on some of the top national news, entertainment and lifestyle site networks to give your brand maximum local visibility where people spend the most time online.
Re-Targeting
Consumers visit your website to research products and get information about services and specials. Before they leave your site, they are “tagged” so they can be tracked as they move through the Web to do more research and compare prices. Your banner ad promotions will pop up while they travel the Web, driving them back to your site or retail location to purchase products.